Marketing today needs far more than brilliant creative ideas and solid media planning — the traditional stuff of ad campaigns and marketing plans. Today’s brands must effectively communicate in an always-on, multi-screen world with increasingly sophisticated and knowledgeable consumers. And that requires insights into your audience and a strategic plan that engages them when and where they want with the information at each moment of their experience.
At Brighton, strategic planning is a collaborative process — across the agency and with you and your team. We begin with a solid understanding of your brand and key insights about your customers, often using our Brand Dimension process. We then identify the key performance indicators for your business and create a plan for measuring success. Finally, we craft a plan for engagement. Whether it’s a campaign, new packaging, an updated identity or a comprehensive content strategy, we know that solid upfront thinking is the best predictor of future success.
Brighton is an integrated marketing and communications agency.
We firmly believe that driving change requires a multidimensional and multidisciplinary approach. And we have the skillsets and experience to plan and deliver across the entire spectrum of communications.