Stay Curious Campaign

Royal Canin® has a full range of formulas tailored to support cats with sensitivities. To promote the range and remind pet owners that cats are especially good at hiding their health needs, we introduced Coco. Throughout the campaign, Coco sprung onto headlines, mischievously hit the “Skip Ad” button on preroll ads and “liked” his own posts on Instagram. All leading to the same CTA to stay curious about their cat’s health needs and level up their daily care with Royal Canin® Feline Care Nutrition.