Brighton Agency
Brand Development

Brand Development

Connecting consumers with brands is no longer a one-way communication effort. Today, consumers are calling the shots and engaging with brands in new ways on and offline. Each and every interaction between a consumer and a brand affects the reputation of that brand. Using a combination of customer understanding and market research, Brighton develops strategies that allow you to manage brand communications within complex environments so brands resonate and connect with consumers. Brighton builds deep partnerships with clients to better identify and communicate the emotional truth of your brand.

We frequently begin this process with Brand Dimension, a proven process that uncovers key insights that shape the strategic direction of your brand, while building consensus and alignment among your team. Brand Dimension is a solid platform for creating a new brand identity, developing internal and external messaging and identifying strategic opportunities — and it works for both new and established brands.

Seamless Integration

At Brighton we bring together the best part of a consulting firm — practical insight — and the best part of an ad agency — inspired imagination — to help our clients think differently about their brand, their customers and the best ways to bring them together. We call it Applied Imagination.