If you’ve mastered the art of turning likes into loyal customers and know the secret handshake of every major platform, we need you at the helm of our digital strategy. As a Senior Social Media Strategist, you’ll not only lead our campaigns—you’ll set the standard for social brilliance. And while influencer management remains key, you'll be crafting a legacy, not just a post.
What You’ll Be Doing (A.K.A. Your Digital Command Center)
- Strategic Mastery: Develop and execute high-level social media strategies that don’t just follow trends—they set them. Use your deep insights and decades-worth of marketing wisdom to steer our brands to lasting impact.
- Content Leadership: Oversee the creation of engaging, multi-format content that’s as inventive as it is grounded in proven marketing principles. Your posts will be the benchmark for quality and creativity.
- Campaign Command: Lead large-scale, integrated campaigns that smartly blend organic flair with the precision of paid media strategies.
- Community Authority: Act as the definitive voice of our brands, nurturing vibrant communities and engaging audiences with authenticity and wit.
- Influencer Partnership Oversight: Manage influencer collaborations with a seasoned, no-nonsense approach, ensuring every partnership not only dazzles but delivers measurable results.
- Data-Driven Decision Making: Dive deep into analytics, refine tactics based on hard numbers, and pivot when necessary. You’ll be the one turning data into actionable strategy.
- Mentorship & Leadership: Help build, lead, mentor, and inspire a talented team of social media professionals. Share your extensive expertise, balancing innovative strategies with the timeless principles that build great brands.
- Cross-Functional Collaboration: Partner with creative, digital, and PR teams to ensure every campaign is a symphony of strategic thinking and execution.
What We’re Looking For (No Fluff, Just Facts)
- Experience: 7+ years in social media management, with a proven track record in leading high-impact campaigns in both agency and in-house settings.
- Platform Pro: Deep, nuanced knowledge of all major social platforms—Facebook, Instagram, TikTok, LinkedIn, X, YouTube—and the foresight to navigate emerging channels.
- Campaign Savvy: Demonstrated expertise in steering large-scale, multi-channel campaigns that deliver on both creative and commercial fronts.
- Analytical Acumen: A data-savvy strategist who can dissect metrics, foresee trends, and fine-tune campaigns with precision.
- Influencer Expertise: Prior experience managing sophisticated influencer relationships, ensuring that every collaboration aligns with brand values and strategic goals.
- Educational Credentials: A bachelor’s (or higher) in Marketing, Communications, or a related field—a nod to the classic foundations of great marketing.
Why You’ll Love It Here
- Be the Vanguard: Set the strategic direction and be the go-to expert in social media, driving digital evolution while respecting time-honored marketing principles.
- Diverse Challenges: Tackle campaigns across a spectrum of industries, each with its own story to tell—because variety is the spice of digital mastery.
- Dynamic Environment: Join a fast-paced, innovative team that values both cutting-edge ideas and the enduring wisdom of traditional marketing.
Why Brighton?
At Brighton, we’re more than just marketers—we’re storytellers, strategists, and problem-solvers. Here’s what you’ll get:
✔ A team that values creativity, innovation, and results.
✔ Competitive salary based on experience.
✔ Health, dental, and vision insurance available.
✔ Opportunities for growth and continued learning in digital marketing.
✔ A fun, fast-moving work environment where your ideas matter.
If you’re prepared to lead with creativity, manage influencers like a seasoned pro, and stay true to the traditions that built great brands, we want to hear from you.