Paid Media Coordinator (Paid Media & Social)

Do you thrive on optimizing paid media campaigns, analyzing performance data, and making strategic, data-driven decisions? Brighton Agency is looking for a MediaCoordinator to bring creativity, analytical thinking, and digital marketing expertise to our growing team.

At Brighton, we’re a full-service marketing agency that blends strategy and creativity to deliver results for the brands we work with. Our team thrives on collaboration, innovation, and making an impact. If you love paid media, digital marketing, and working in a fast-paced, forward-thinking agency, keep reading.

What You’ll Be Doing (More Than Just Clicks & Impressions)

 Paid Media Coordination

• Optimize media campaigns in partnership with external media partners, including DSPs and endemic platforms, ensuring effective execution and performance alignment with campaign goals.
• Working with senior team members to build relationships with external media partners to facilitate ad placements, negotiate rates, and ensure seamless campaign execution.
• Ensure creative assets are trafficked on time and meet the correct specs for each media partner and platform.
• Own the media spec sheet, collaborating with internal teams, creative teams, and clients to ensure  all required media assets are created and delivered in time for publication deadlines.
• Assist in keyword research, ad copywriting, audience targeting, and bid management for paid search campaigns.
• Monitor key paid media performance metrics (CTR, CPC, ROAS, conversion rates) and provide     real-time optimizations.
• Track budget pacing and ensure alignment with internal and client budgets.
• Assist with media financials (creating estimates, IOs, processing invoices, and reconciling media spend).

Analytics & Reporting

• Monitor performance metrics for paid media campaigns, identifying trends and areas for improvement.
• Reach out to external media partners weekly and/or monthly to retrieve and compile monthly performance metrics.
• Generate weekly/monthly reports with data-driven insights and optimization recommendations.
• Use tools like Google Analytics, Meta Business Suite, and Google Ads to assess campaign effectiveness.

Social Media Coordination

• While not the primary focus of this role, social media coordination is an important aspect of the position.
• Assist in scheduling and publishing content across social platforms, ensuring alignment with campaign objectives.
• Support paid social media campaigns by monitoring engagement, performance, and audience insights to optimize results.
• Help compile insights on organic social performance to inform future content strategy.

What You’ll Bring to the Team

• 1-3 years of experience in paid media coordination.  
• Strong understanding of Google Ads, Meta Ads, LinkedIn Ads, and DSPs with basic knowledge of display and programmatic advertising.
• Analytical mindset—you love diving into campaign data, identifying trends, and making performance-driven decisions.
• Excellent attention to detail and ability to juggle multiple campaigns, budgets, and deadlines.
• Strong communication and relationship-building skills—you’re comfortable collaborating with internal teams, clients, and external media partners.
• Experience trafficking creative assets and ensuring they meet platform/media specifications.
• Familiarity with Google Analytics, campaign tracking, and reporting tools.
• A collaborative, proactive approach—you’re eager to test new ideas and improve performance.

Why Brighton?

At Brighton, we’re more than just marketers—we’re storytellers, strategists, and problem-solvers.

Here’s what you’ll get:
✔ A team that values creativity, innovation, and results.
✔ Competitive salary based onexperience.
✔ Health, dental, and visioninsurance.
✔ Opportunities for growth andcontinued learning in digital marketing.
✔ A fun, fast-moving workenvironment where your ideas matter.

Ready to take your paid media and social coordination skills to the next level?