Director of Digital Marketing

As the Director of Digital Marketing at Brighton, you’ll be the driving force behind all our digital efforts, leading the charge in helping both the agency and our clients thrive in a constantly evolving digital world. You’ll develop and execute cutting-edge strategies, manage a talented team, and always be on the lookout for fresh ideas to stay ahead of the curve. This is a key leadership role, perfect for someone who thrives on blending strategy with creativity and knows how to deliver results while pushing the boundaries of what’s possible in digital marketing.

Key Responsibilities

Leadership & Innovation

• Champion Digital Innovation: Stay at the forefront of digital trends and bring innovative solutions to life, ensuring we’re always one step ahead of the competition.
• Future-Focused Strategy: Create and implement digital strategies that don’t just address today’s needs but also set us and our clients up for success in the future.
• Team Leadership: Lead, mentor, and motivate a dynamic digital marketing team, encouraging creative thinking, collaboration, and continuous learning.
• Cross-Department Collaboration: Work closely with creative, content, and client teams to bring innovative ideas to life and ensure a seamless execution of all digital efforts.

Client Relations & Growth

• Client Consultant: Be the go-to digital expert for our clients, helping them understand how to harness new technologies and trends to reach their goals.
• Long-Term Vision: Guide clients in future-proofing their digital marketing efforts, from AI integration to adopting new platforms and strategies.
• Client Growth: Partner with the new business team to showcase our digital expertise, helping bring in new clients and grow existing relationships.

Campaign Management & Optimization

• Full Campaign Oversight: Plan, execute, and fine-tune digital campaigns across multiple channels (SEO, PPC, social, email, content, digital media and more) while keeping an eye on performance goals.
• Data-Driven Decisions: Regularly analyze campaign, media data and performance metrics, using insights to optimize campaigns and share results with both clients and internal teams.
• Optimization through Innovation: Embrace cutting-edge tools like AI, real-time bidding, and machine learning to maximize campaign success and ROI.

Adapting to a Changing Ecosystem

• Stay Ahead of Digital Trends: Continuously adapt to new digital platforms and tools, ensuring the agency and clients stay at the forefront of what’s next in the digital space.
• Tech Integration: Identify and integrate automation, AI, and other emerging technologies to boost marketing performance and make processes more efficient.
• Enhance User Experience: Collaborate with UX designers and developers to create seamless, user-friendly digital experiences that improve engagement and conversions.

Creative & Content Leadership

• Lead Creative Strategy: Partner with the creative team to ensure our digital content isn’t just effective, but also innovative, engaging, and reflective of the latest trends.
• Drive Content Strategy: Oversee the creation of content that resonates with target audiences, from interactive campaigns to immersive experiences.
• Collaborative Storytelling: Ensure all digital campaigns tell a cohesive and compelling story, keeping our clients’ brand voice consistent across channels.

Technology & Tools

• Platform Expertise: Be well-versed in major digital platforms (e.g., Google Ads, Facebook Ads, HubSpot) and keep exploring new ones (e.g., TikTok, Threads) to push the envelope.
• Data & Analytics: Use tools like Google Analytics, SEMrush, and Tableau to track performance and drive actionable insights for clients.
• Marketing Tech Stack: Continuously review and upgrade our marketing technology stack to ensure we’re leveraging the best tools for client success.

Qualifications

Education & Experience

• Bachelor’s Degree: In Marketing, Business, Communications, or a related field. A Master’s or relevant certifications is a bonus.
• Experience: 8-12 years in digital marketing, with at least 2 years in a leadership role, ideally in an agency setting where innovation and client service are key.

Technical Skills

• Digital Marketing Expertise: Deep knowledge of SEO, SEM, PPC, social media, content, email marketing, and automation.
• Innovative Thinker: Experience with AI, machine learning, AR/VR, or other cutting-edge tech is a big plus.
• Data-Savvy: Comfortable working with analytics tools to drive decisions and measure success.

Soft Skills

• Leadership: You know how to lead and inspire a team, helping them grow while driving results.
• Great Communicator: Strong verbal and written communication skills to explain digital strategies clearly to clients and teams.
• Forward-Thinking: You’re always looking ahead, ready to anticipate trends and pivot when needed.
• Problem Solver: Analytical by nature, you can quickly find solutions to challenges and turn them into opportunities.
• Enjoy Every Day: We love what we do at Brighton and our team members are a big part of that reason. It’s important to be able to fit the agency culture, laugh in team meetings, become friends with clients and coworkers and quote movie lines at the appropriate time.

Preferred Qualifications

• Certifications: Google Ads, Google Analytics, HubSpot Inbound Marketing, or similar certifications that reflect your digital expertise.
• Innovative Portfolio: Proven success leading creative and innovative digital projects that have delivered great results.
• Creative + Strategic: You’re comfortable collaborating with creative teams while driving strategy that aligns with client goals.

About Brighton

We’re a tight-knit team of marketers, creatives, and strategists who love pushing boundaries and delivering exceptional results for our clients. We’re not afraid to roll up our sleeves and digging into any challenge to deliver results driven solutions to our clients—and we’re always looking for ways to do things better, smarter, and more creatively.

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