Our Pet Care Work Speaks For Itself
But the results say even more
Pet food is a $10.4 billion U.S. business, and consumers have a daunting number of products to choose from with each trip to the pet food aisle. Packaging is a key factor in the selection process, so CRAVETM, a high-protein pet food brand inspired by a dog’s natural diet, needed a disruptive package design to sell product through mass channels.
Imagine a sporting event in which more than 600 dogged competitors travel from near and far to compete in challenging performance games. Each game is designed to test their speed and agility on land and water alike. More than 25 titles are up for grabs and, you could say, the competition is fierce. For six days, spectators enjoy the camaraderie and cheer their favorites from the stands, generating buzz around the event by posting memories and photos across their social platforms.Now, imagine these competitors are sporting dogs. The event: The Eukanuba™ Performance Games.