Our Ag Work Speaks For Itself

But the results say even more

CASE STUDIES

Roundup Ready® Xtend Crop System
Roundup Ready® Xtend Crop System
GROWING SHARE BY OVERCOMING MARKET PERCEPTION

There’s nothing that in-tune strategy, bold creative and a multi-season, national testimonial initiative can’t do to overcome a tough industry reputation. Here’s how the Brighton team collaborated with our client to drive results for their brand—and their business.

WestBred Wheat
WestBred Wheat
Changing Behavior and Improving Sales with Disruptive strategy

Old habits die hard. Before our campaign, farmers insisted on saving seed from season to season as a means to save money. We were challenged to cut through the clutter with disruptive creative that would support retailers in changing this perception to improve sales of new, WestBred® certified varieties.

Bayer Crop Science
Bayer Crop Science
Driving Purchases While Reducing Production Costs

Understanding that harvest results directly affect farmer purchasing decisions, we developed a sophisticated marketing automation platform that communicated local results to farmers more efficiently to increase seed purchases while also saving our client marketing production dollars.

Deltapine
Deltapine
Evolving an R&D Program Into a Proven Marketing Vehicle

How do you turn an early adoption program into a massive marketing effort? You start by building a community that creates product confidence — and in turn, product sales.