Our Ag Work Speaks For Itself
But the results say even more
There’s nothing that in-tune strategy, bold creative and a multi-season, national testimonial initiative can’t do to overcome a tough industry reputation. Here’s how the Brighton team collaborated with our client to drive results for their brand—and their business.
Old habits die hard. Before our campaign, farmers insisted on saving seed from season to season as a means to save money. We were challenged to cut through the clutter with disruptive creative that would support retailers in changing this perception to improve sales of new, WestBred® certified varieties.
Understanding that harvest results directly affect farmer purchasing decisions, we developed a sophisticated marketing automation platform that communicated local results to farmers more efficiently to increase seed purchases while also saving our client marketing production dollars.
How do you turn an early adoption program into a massive marketing effort? You start by building a community that creates product confidence — and in turn, product sales.