Our Work Speaks For Itself.
It just sounds better when the results say it.
For more than 25 years, Brighton has followed a simple process. Think. Create. Engage. We firmly believe that driving change requires a multidimensional and multidisciplinary approach. And we have the skillsets and experience to plan and deliver across the entire spectrum of communications.
Old habits die hard. Before our campaign, farmers insisted on saving seed from season to season as a means to save money. We were challenged to cut through the clutter with disruptive creative that would support retailers in changing this perception to improve sales of new, WestBred® certified varieties.
How do you turn an early adoption program into a massive marketing effort? You start by building a community that creates product confidence — and in turn, product sales.
Pet food is a $10.4 billion U.S. business, and consumers have a daunting number of products to choose from with each trip to the pet food aisle. Packaging is a key factor in the selection process, so CRAVETM, a high-protein pet food brand inspired by a dog’s natural diet, needed a disruptive package design to sell product through mass channels.