Brighton Agency Blog | 1 Brighton Interns Support Global Brand, Stadia Ventures

Brighton Interns Support Global Brand, Stadia Ventures

Three years ago, the founders of Stadia Ventures approached Brighton in search of a full portfolio of brand elements. That summer, developing the Stadia Ventures brand became the project of Brighton’s intern class.

Three years ago, the founders of Stadia Ventures approached Brighton in search of a full portfolio of brand elements. That summer, developing the Stadia Ventures brand became the project of Brighton’s intern class. 
 
Stadia Ventures is a venture capital firm advancing sports and eSports businesses by investing up to $100K per partner and helping grow those partners through its biannual accelerator. 
 
In a unique opportunity to witness the progress of a Brighton client, this summer’s Brighton interns spent time at the June 14th demo day of Stadia Ventures’ sixth partner cohort. 
 
At this demo day, the companies selected for Stadia Ventures’ 2018 spring accelerator pitched their businesses to a room full of investors, mentors and colleagues, highlighting the progress they had made since beginning the accelerator. 
 
This cohort included four startups: 
 
1) FocusMotion brings the physical activity data propagated by companies like Fitbit and Garmin into the medical world through its smart garments and orthotics. 
 
2) GamerzArena takes the FanDuel/DraftKings model and places the competition in the hands of participants rather than fans. Players use the verification platform of GamerzArena to reduce cheating and augment the multiplayer experience. 
 
3) IdealSeat brings personal customization to stadium seating. Fans are able to select seats based on functional preferences like rowdiness of a section, proximity to bathrooms/concessions and sun impact. 
 
4) Spalk revolutionizes sports commentating by turning anyone with a laptop and microphone into a commentator, eliminating production costs and allowing fans to find a commentator matching their interests. 
 
While Stadia Ventures has grown into a global brand, sourcing accelerator companies from as far away as Israel and New Zealand, their St. Louis roots are deeply apparent.  St. Louis landmarks remain the background of their signage, and while they are expanding to include an additional eSports focused accelerator in Frisco, Texas, St. Louis attractions such as Citygarden, the Gateway Arch and Busch Stadium are their most frequently used images. The subdued and understated colors chosen by the Brighton interns for their logo allow it to seamlessly mesh with nearly any image. 
 
Creative developed for Stadia Ventures by previous Brighton intern class.
Creative developed for Stadia Ventures by previous Brighton intern class.
 
The Stadia Ventures logo, typeface, colors, polo shirts and website were all designed as part of the intern project and remain the centerpieces of the brand. It is clear the brand principles of collaboration, connection and growth identified three years ago by the team of Brighton interns are strong within the Stadia Ventures culture.  
 
Winning Identity, an analytics platform for golfers, was the first Stadia Ventures company to be acquired. The company’s CEO Joe Shuchat (right) discusses golf’s future.
Winning Identity, an analytics platform for golfers, was the first Stadia Ventures company to be acquired. The company’s CEO Joe Shuchat (right) discusses golf’s future.

Alison Heard, current Brighton intern, was impressed with the demo day experience. “When you design a brand, you never know how long that creative is going to last, and it was amazing to see that the work completed by former Brighton interns now represents a global brand.”

Michael Kramer, Strategy and Media Intern, Summer 2018

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