2nd January '13

Everything you know about marketing, you learned while watching Sesame Street

by Rob Petrovich

That segment teaching kids how to recognize the letter “C?”

That’s a commercial.

The voice over that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’”

That’s sponsorship.

Those little monsters gathered around to see what the color “Red” actually looks like?

That’s a promotion.

As you can see, you might have experienced the power of marketing very early in your life and not even have known it.

The point I'm trying to make is this: Advertising works.

And it works best when it’s intriguing, interesting, impactful and has something to say.

Advertising is an extremely powerful form of communication.

At its simplest, it is meant to persuade.

When executed correctly, though, advertising can inform people about a new product.

It can influence how people think.

Or, it can be used to educate, like in the case of Sesame Street.

That’s the kind of advertising that works best.

Just remember, before Madison Avenue, the most powerful advertising was made at a place called Sesame Street.


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