Brighton Agency Blog
While it’s important to note the number of new Facebook fans a company’s Fan Page garners each week, this metric is not the most important indicator of social media success. Instead of focusing on increasing fan volume, companies should work towards fostering fan engagement.
On Friday, you may or may not have seen our blog post on the recent viral video, “Lioness tries to eat baby at the zoo,” where the question to whether or not the lioness was really hungry, or instead motherly was posed. In case you missed the post, you can still view it here.